DOMAIN NAME ARBITRATION, AN ESSENTIAL GUIDE, TO BE PUBLISHED ON AUGUST 1

From: Jeffrey Sussman, Inc.

Marketing Public Relations

249 East 48 Street                                                      FOR IMMEDIATE RELEASE

New York, NY 10017

For:  Legal Corner Press, LLC

Contact: Jeffrey Sussman

212-421-4475

marketingpro@aol.com

www.powerpublicity.com

DOMAIN NAME ARBITRATION:

 AN ESSENTIAL NEW GUIDE TO

 OWNERSHIP OF DISPUTED DOMAIN NAMES

 FOR

 TRADEMARK OWNERS AND DOMAIN NAME REGISTRANTS

 New York, NY — An essential new book will be published on August 1, and it already has received  plaudits from the legal and business communities. It is a must for all attorneys, law school students, trademark owners and domain name registrants.  Domain Name Arbitration: A Practical Guide to Asserting and Defending Claims of Cybersquatting Under the Uniform Domain Name Dispute Resolution Policy by Gerald M. Levine, Esq. with a Foreword by Hon. Neil A. Brown QC (Legal Corner Press, New York, 565 pages) is now available in print and e-book formats.  The e-book features internal and external hyperlinks. Domain Name Arbitration will be invaluable for attorneys and others in the domain name ownership and investing fields.

The Uniform Domain Name Dispute Resolution Policy (UDRP) was implemented by the Internet Corporation for Assigned Names and Numbers (ICANN) in 1999. Between 2000 when the first domain name case was decided and 2015 there have been over 45,000 decided cases. That’s approximately 3,500 to 4,000 decisions annually. Parties never confront each other in person as they do in a court of law. The entire procedure takes place online. The UDRP is a quick, efficient and relatively inexpensive regime for determining rights to domain names. Trademark owners can challenge domain name registrants for infringement of their rights to the exclusive use of their marks on the Internet. Decisions are then posted online within 45 days of the submission of the complaint. Decisions are publicly available on databases maintained by the ICANN certified arbitration service providers. From these decisions has emerged a unique body of domain name law.

One of the several truths gained from the collective wisdom of panelists who decide UDRP cases is that parties often fail to understand the evidentiary demands they must satisfy to succeed. Domain Name Arbitration is the most comprehensive and in-depth work on the jurisprudence of domain names. It fully describes and illustrates, with case law, the procedural process and proof elements required of the parties. In addition, it thoroughly explores the law governing registration and use of domain names that are identical or confusingly similar to trademarks. The book provides an analytical description of the process and a step-by-step examination of the evidentiary elements that parties must satisfy to establish the merits of a claim or defense of infringement.

As the Honorable Neil A. Brown, Queens Counsel in Melbourne, Australia writes in the book’s Foreword, “Domain Name Arbitration puts flesh on the bones by illustrating how jurisprudence crafted by panelists makes UDRP a living and working dispute resolution regime. It is an essential reference work for everyone involved in a domain name adjudication. It should certainly be on the desk, or on the computer, of every activist in the domain name world, every practitioner and everyone else that works in the field…It promises to be the Grey’s Anatomy of domain name arbitration.”

Author Gerald M. Levine is an attorney practicing in New York City. He began his career with a major New York law firm before founding his own firm in 1992. He has a litigation and counseling practice and represents clients on a diverse range of legal and business matters from real property and commercial disputes to protection of intellectual property rights. He is on the panel of neutral arbitrators for the American Arbitration Association and a mediator for the Commercial Division of the New York Supreme Court, New York County; and the United States District Court for the Southern District of New York. He has published numerous articles on real estate, arbitration, trademark and cybersquatting. Mr. Levine earned a Ph.D. from New York University and a J.D. from Brooklyn Law School.

Domain Name Arbitration will be available from Amazon.com, BarnesandNoble.com and LegalCornerPress.com and other online book distributors.

-30-

How to Market & Promote Your Law Practice

From: Jeffrey Sussman, Inc.

Marketing Public Relations

249 East 48 Street

New York, NY 10017

For: Jeffrey Sussman, Inc.

Contact: Jeffrey Sussman

212-421-4475

marketingpro@aol.com

www.powerpublicity.com

HOW TO MARKET AND PROMOTE YOUR LAW PRACTICE

By Jeffrey Sussman

Every lawyer wants to attract new clients and increase revenues. They may try a variety of tactics, but the results often fall short of expectations. What to do?

To attract new clients, one must be positioned as a leading expert. No one wants to retain the services of mediocrities. One begins to be perceived as an expert by publishing bylined articles, being the subject of press releases and of direct mail solicitations, and by putting on seminars and webinars. One’s years of accomplishment, skills at achieving results, and creativity in overcoming obstacles can all be highlighted and, where possible, made the subject of valuable media stories.

Here’s a concrete example of what I did for one of my clients, a nationally well known labor relations lawyer. When he originally contacted me, he represented numerous small businesses such as auto dealers, restaurants, and nursing homes. He wanted to represent Fortune 1000 companies. I was able to get him a major story in The Wall Street Journal. We obtained reprints of that story, and I wrote a covering letter. Both pieces were mailed to presidents, CEOs, and senior HR executives at the 20,000 largest companies in the United States.  The covering letter invited the recipients to contact my client with any questions they might have. As a result, he had numerous conversations with several companies and eventually got three of those companies as clients, and each paid a substantial retainer. As new labor issues popped up, I continued to get him coverage in major media, such as national television news programs and major business and trade magazines. In addition, I regularly wrote articles that appeared under his byline on important labor relations topics. All articles and news stories were reprinted and regularly mailed to prospective clients. In addition, we put on a series on seminars in the spring and fall. I wrote ads and brochure copy for those seminars, and he attracted many new clients from those who attended. Not only did he conduct his own seminars, but I put together seminars for him that were sponsored by major trade magazines in a wide variety of industries. As a result of my efforts, he not only enlisted a large number of major corporate clients, but he also became well known as one of the foremost labor relations lawyers in the United States.

Here’s another example.  A small boutique law firm of litigators had won a couple of major legal actions. The awards were substantial, and the firm wanted to attract more clients based upon its recent successes.  We discussed their bringing a class action law suit on behalf of victims of corporate negligence. The subject was timely and provocative. After they were appointed attorneys for the class, I went to an editor at The New York Times and explained who the victims were and why the story was important. He assigned two reporters to cover it, and their story appeared on page one of The Metro Section. As a result, various interested parties contacted my client and asked that they be represented by the firm. The principals of the law firm had become leading authorities on a particular kind of negligence and so were frequently called upon by the media for commentary.

I have also represented numerous litigators for whom I have been able to generate media publicity to help them reach favorable settlements with their adversaries. No company, after all, wants to be held up to ridicule in the media, especially if the likelihood is that they will lose their case in a court of law. The court of public opinion can bring in implicit guilty verdicts that require years of good will to erase.

In today’s hot real estate market, many lawyers want to make a name for themselves and carve out a niche of specialization so that landlords, building management companies, and buyers and sellers of real property will turn to them to handle all of their legal work. One way to focus the attention of potential clients is to write series of articles for prominent real estate publications. I have written or helped write countless articles for lawyers, under their bylines, which have been published in various real estate publications. Upon publication, I obtained reprints and mailed them, with covering letters, to targets of opportunity. Many such endeavors have resulted in increased business.

Whether one uses a public relations – marketing professional, or takes advantage of one’s own creativity, one should develop a strategic PR/marketing plan that will be effective in producing results. Not to do so means that one will be an “also ran.” And if you’re not a triple-crown contender, you will run with the pack, not ahead of it.

_____________________________________________________________________

Jeffrey Sussman is president of Jeffrey Sussman, Inc. a marketing public relations firm in New York City. He is the author of the best-selling book, POWER PROMOTING: How To Market Your Business to the Top! His website is www.powerpublicity.com, his e-mail is marketingpro@aol.com and his telephone is 212-421-4475.

Domain Name Arbitration: An Essential New Guide to Ownership of Disputed Domain Names

From: Jeffrey Sussman, Inc.

Marketing Public Relations

249 East 48 Street                                                      FOR IMMEDIATE RELEASE

New York, NY 10017

For:  Legal Corner Press, LLC

Contact: Jeffrey Sussman

212-421-4475

marketingpro@aol.com

www.powerpublicity.com

DOMAIN NAME ARBITRATION:

 AN ESSENTIAL NEW GUIDE TO

 OWNERSHIP OF DISPUTED DOMAIN NAMES

 FOR

 TRADEMARK OWNERS AND DOMAIN NAME REGISTRANTS

 New York, NY — An essential new book will be published on June 1 and already it has received plaudits from the legal and business communities. It is a must for all trademark owners and domain name registrants.  Domain Name Arbitration: A Practical Guide to Asserting and Defending Claims of Cybersquatting Under the Uniform Domain Name Dispute Resolution Policy by Gerald M. Levine, Esq. with a Foreword by Hon. Neil A. Brown QC (Legal Corner Press, New York, 565 pages) is now available in print and e-book formats.  The e-book features internal and external hyperlinks. Domain Name Arbitration will be invaluable for attorneys and others in the domain name ownership and investing fields.

The Uniform Domain Name Dispute Resolution Policy (UDRP) was implemented by the Internet Corporation for Assigned Names and Numbers (ICANN) in 1999. Between 2000 when the first domain name case was decided and 2015 there have been over 45,000 decided cases. That’s approximately 3,500 to 4,000 decisions annually. Parties never confront each other in person as they do in a court of law. The entire procedure takes place online. The UDRP is a quick, efficient and relatively inexpensive regime for determining rights to domain names. Trademark owners can challenge domain name registrants for infringement of their rights to the exclusive use of their marks on the Internet. Decisions are then posted online within 45 days of the submission of the complaint. Decisions are publicly available on databases maintained by the ICANN certified arbitration service providers. From these decisions has emerged a unique body of domain name law.

One of the several truths gained from the collective wisdom of panelists who decide UDRP cases is that parties often fail to understand the evidentiary demands they must satisfy to succeed. Domain Name Arbitration is the most comprehensive and in-depth work on the jurisprudence of domain names. It fully describes and illustrates, with case law, the procedural process and proof elements required of the parties. In addition, it thoroughly explores the law governing registration and use of domain names that are identical or confusingly similar to trademarks. The book provides an analytical description of the process and a step-by-step examination of the evidentiary elements that parties must satisfy to establish the merits of a claim or defense of infringement.

As the Honorable Neil A. Brown, Queens Counsel in Melbourne, Australia writes in the book’s Foreword, “Domain Name Arbitration puts flesh on the bones by illustrating how jurisprudence crafted by panelists makes UDRP a living and working dispute resolution regime. It is an essential reference work for everyone involved in a domain name adjudication. It should certainly be on the desk, or on the computer, of every activist in the domain name world, every practitioner and everyone else that works in the field…It promises to be the Grey’s Anatomy of domain name arbitration.”

Author Gerald M. Levine is an attorney practicing in New York City. He began his career with a major New York law firm before founding his own firm in 1992. He has a litigation and counseling practice and represents clients on a diverse range of legal and business matters from real property and commercial disputes to protection of intellectual property rights. He is on the panel of neutral arbitrators for the American Arbitration Association and a mediator for the Commercial Division of the New York Supreme Court, New York County; and the United States District Court for the Southern District of New York. He has published numerous articles on real estate, arbitration, trademark and cybersquatting. Mr. Levine earned a Ph.D. from New York University and a J.D. from Brooklyn Law School.

Domain Name Arbitration is available from Amazon.com, BarnesandNoble.com and LegalCornerPress.com and other online book distributors.

-30-

HOW TO MARKET & PROMOTE YOUR LAW PRACTICE

 HOW TO MARKET AND PROMOTE YOUR LAW PRACTICE

By Jeffrey Sussman

Every lawyer wants to attract new clients and increase revenues. They may try a variety of tactics, but the results often fall short of expectations. What to do? To attract new clients, one must be positioned as a leading expert. No one wants to retain the services of mediocrities. One begins to be perceived as an expert by publishing bylined articles, being the subject of press releases and of direct mail solicitations, and by putting on seminars and webinars. One’s years of accomplishment, skills at achieving results, and creativity in overcoming obstacles can all be highlighted and, where possible, made the subject of valuable media stories. Here’s a concrete example of what I did for one of my clients, a nationally well known labor relations lawyer. When he originally contacted me, he represented numerous small businesses such as auto dealers, restaurants, and nursing homes. He wanted to represent Fortune 1000 companies. I was able to get him a major story in The Wall Street Journal. We obtained reprints of that story, and I wrote a covering letter. Both pieces were mailed to presidents, CEOs, and senior HR executives at the 20,000 largest companies in the United States. The covering letter invited the recipients to contact my client with any questions they might have. As a result, he had numerous conversations with several companies and eventually got three of those companies as clients, and each paid a substantial retainer. As new labor issues popped up, I continued to get him coverage in major media, such as national television news programs and major business and trade magazines. In addition, I regularly wrote articles that appeared under his byline on important labor relations topics. All articles and news stories were reprinted and regularly mailed to prospective clients. In addition, we put on a series on seminars in the spring and fall. I wrote ads and brochure copy for those seminars, and he attracted many new clients from those who attended. Not only did he conduct his own seminars, but I put together seminars for him that were sponsored by major trade magazines in a wide variety of industries. As a result of my efforts, he not only enlisted a large number of major corporate clients, but he also became well known as one of the foremost labor relations lawyers in the United States. Here’s another example. A small boutique law firm of litigators had won a couple of major legal actions. The awards were substantial, and the firm wanted to attract more clients based upon its recent successes. We discussed their bringing a class action law suit on behalf of victims of corporate negligence. The subject was timely and provocative. After they were appointed attorneys for the class, I went to an editor at The New York Times and explained who the victims were and why the story was important. He assigned two reporters to cover it, and their story appeared on page one of The Metro Section. As a result, various interested parties contacted my client and asked that they be represented by the firm. The principals of the law firm had become leading authorities on a particular kind of negligence and so were frequently called upon by the media for commentary. I have also represented numerous litigators for whom I have been able to generate media publicity to help them reach favorable settlements with their adversaries. No company, after all, wants to be held up to ridicule in the media, especially if the likelihood is that they will lose their case in a court of law. The court of public opinion can bring in implicit guilty verdicts that require years of good will to erase. In today’s hot real estate market, many lawyers want to make a name for themselves and carve out a niche of specialization so that landlords, building management companies, and buyers and sellers of real property will turn to them to handle all of their legal work. One way to focus the attention of potential clients is to write series of articles for prominent real estate publications. I have written or helped write countless articles for lawyers, under their bylines, which have been published in various real estate publications. Upon publication, I obtained reprints and mailed them, with covering letters, to targets of opportunity. Many such endeavors have resulted in increased business. Whether one uses a public relations – marketing professional, or takes advantage of one’s own creativity, one should develop a strategic PR/marketing plan that will be effective in producing results. Not to do so means that one will be an “also ran.” And if you’re not a triple-crown contender, you will run with the pack, not ahead of it. _____________________________________________________________________ Jeffrey Sussman is president of Jeffrey Sussman, Inc. a marketing public relations firm in New York City. He is the author of the best-selling book, POWER PROMOTING: How To Market Your Business to the Top! His website is http://www.powerpublicity.com, his e-mail is marketingpro@aol.com and his telephone is 212-421-4475.